Zoom Zooming with the Mazda2 at LA Auto Show

[thumbarger@yahoo.com]

Here is a link to my blog post on the Mazda2 Reveal at the LA Auto Show on December 2, 2009. I have included videos of MazdaUSA President James O'Sullivan announcing the Mazda2 and talking to a reporter. The bonus is a picture and video of actor and race car driver Patrick Dempsey who was on hand for the launch.

http://tomhumbarger.wordpress.com/2009/12/...he-2011-mazda2/



And my quick take-aways are:

• Mazda is referring to the Mazda2 as “Zoom Zoom Concentrated”
• The Mazda2 fills a gap in the B-Car market for Mazda in North America as an entry point to the Mazda3 (and the B-Car market is forecast to double in the next 3-4 years)
• The Mazda2 has already won World Car of the Year in 2008 and has also won Car of the Year in over 20 countries (i.e. Mazda already ‘owns’ the global B-Car market)
• The primary goals for the Mazda2 is that it had to:
  <blockquote>
• be fun to drive (consistent with Mazda’s Zoom Zoom culture)
• be affordable
• possess high QDR ratings (quality, durability and reliability)</blockquote>
• The Mazda2 interior will likely be revealed at the Montreal Auto Show in mid-January
• Pricing will likely be discussed at the Detroit Auto Show in late January
• Mazda2 will likely be in the showrooms by Q3 2010

Tom Humbarger
http://tomhumbarger.wordpress.com
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