Not fond of the name - sounds like "Kabul", which is decidedly unsporty.
However, I love the concept and I'd expect the styling to be smoothed out a bit before production - that's what happened to the RX-8, anyway.
There's not really anything on the market currently that competes directly with a car like this - yeah, there's the Mini, but that's really a love-it-or-hate-it styling proposition. (I'm of the opinion that the "new" Mini has not aged as well as the original did.)
Really, this car is kind of like a new MX-3...I like that idea, especially with RWD.