1997
•New Familia (323) 3-door hatchback is introduced in Europe.
•Mazda implements a new merit-based personnel system.
•Mazda inaugurates its new brand symbol, the Mazda M.
The shape symbolises the characteristics of wings, sun and the circle of light.
The badge for the new millennium Capturing the spirit of Mazda, the stylized "M" evokes an image of wings in flight and symbolises Etude's flight towards the futue. The "V" in the centre of the "M" spreads out like an opening fan, representing the creativity, vitality, flexibility and passion that is Mazda. The symbol as a whole expresses the sharp, solid feeling that Mazda will be seeking in all of its products. The dynamic circle symbolises our readiless to spread our wings as we enter the 21st century.
•Mazda resumes exports to Taiwan.
•Introduces an all-new Capella/626 sedan and station wagon in Japan and Europe.
•James E. Miller is appointed president.
•Mazda develops the Demio FCEV, fuel-cell electric vehicle.
